Dynamic, award-winning Creative Director with a strong focus on social-first and 360° campaigns. With over nine years of experience, including seven in management, I have a proven track record of driving business growth through innovative, user-centric content and strategic brand development. Adept at leading multi-channel marketing initiatives, storytelling, and team mentorship, I excel at enhancing brand presence, fostering collaboration, and delivering impactful creative concepts.
EXPERIENCE
Creative Director
The Community
Los Angeles, CA
July 2024 – Present
Creative Director
Saatchi & Saatchi
Los Angeles, CA
August 2022 – April 2024
Creative Director
Conill - Saatchi & Saatchi
Los Angeles, CA
May 2020 - August 2022
ACD
Conill - Saatchi & Saatchi
Los Angeles, CA
June 2018 - April 2020
Creative Lead,
Social Media
Content Creator
Conill - Saatchi & Saatchi
Los Angeles, CA
March 2017 - May 2018
Social Media Content Manager
Conill - Saatchi & Saatchi
Los Angeles, CA
September 2014 - February 2017
News Reporter
Televisión Nacional de Chile, Santiago, Chile
May 2010 - April 2013
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Lead social media creative initiatives for Verizon Wireless, focusing on building and expanding brand presence and engagement within the Hispanic market.
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Oversee the development and execution of innovative social-first campaigns that drive awareness, growth, and cultural resonance.
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Led social media and 360° campaigns, enhancing T-Mobile's brand recognition and customer loyalty.
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Spearheaded content ideation, campaign development, and innovative approaches tailored for a social-first audience.
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Directed serialized content, collaborating closely with A-list talent in the entertainment industry.
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Revitalized T-Mobile’s social strategy, using insights from user behavior analysis and metrics.
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Contributed to brand growth by optimizing content performance aligned with market trends.
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Orchestrated award-winning social media and 360° campaigns for T-Mobile, including ‘Toss Your Cap,’‘Santa Calling,’ and ‘Justin Bieber NYE.’
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Pioneered creative solutions, delivering groundbreaking content across General Market and Multicultural segments, driving the agency’s business expansion.
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Directed the execution of branded content campaigns at high-profile events like Coachella, American Music Awards, Premio Lo Nuestro, Major League Baseball, FIFA World Cup, BlizzCon, and more.
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Established T-Mobile's social media brand tone and voice guidelines, ensuring platform consistency.
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Streamlined collaboration processes with production partners like Dick Clark Productions, Goldenvoice, Univision, and C3,
enhancing 360° narratives across channels.
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Secured T-Mobile as the Agency of Record for social media, expanding the agency’s scope.
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Built and mentored teams specializing in social media and 360° campaigns.
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Led campaigns that consistently surpassed performance benchmarks.
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Implemented cross-functional workflows, optimizing efficiency and client satisfaction.
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Led creative development of social media campaigns, aligning with brand objectives.
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Guided teams in conceptualizing and executing social-first content and 360° campaigns.
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Collaborated cross-functionally to maintain brand consistency and drive engagement.
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Developed channel-specific social strategies integrating user metrics and consumer insights.
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Managed editorial calendars and content distribution to align with campaign KPIs.
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Provided paid media recommendations to optimize content performance.
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Enhanced engagement through tailored user experiences and creative executions.
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Delivered comprehensive analysis and interpretation of global news for TV audiences.
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Conducted interviews with former Presidents and parliamentarians.
EDUCATION
Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile.
Bachelor of Arts (B.A.) in Mass Communication/ Journalism, University of Arts, Sciences and Communications, Santiago, Chile.